Search Engine Optimization or "SEO" is the process of developing the volume of search traffic to a website via search engines from natural search results. Generally the goal is to move the target website as close to the top of search results as possible. If you have an online business this is a crucial part of getting visitors to your website so you can sell your product or service. Search engine optimization has been a huge industry in recent years with experts having much to say as search engines evolve to provide users with the best results possible.