There is little doubt that in the last decade the internet has revolutionized the way people do business. Over 80 per cent of all web traffic is generated via the three major search engines Google, Yahoo and MSN. If you are a business owner you need to be sure that your website appears on the first page for web searches that are relevant to your products and services. This is the purpose of Search Engine Optimisation (SEO). For small businesses employing the services of an SEO specialist has a number of benefits.